Italian fashion has a long tradition, and is regarded as one of the most important in the world. Milan, Florence and Rome are Italy's main fashion capitals.Major Italian fashion labels, such as Gucci, Prada, Versace, Valentino, Armani, Dolce & Gabbana, Missoni, Fendi, Moschino, Max Mara and Ferragamo, to name a few, are regarded as among the finest fashion houses in the world. Also, the fashion magazine Vogue Italia, is considered the most important and prestigious fashion magazine in the world.Modern Italian cuisine has developed through centuries of social and political changes, with roots as far back as the 4th century BC. Italian cuisine in itself takes heavy influences, including Etruscan, ancient Greek, ancient Roman, Byzantine, and Jewish. Significant changes occurred with the discovery of the New World with the introduction of items such as potatoes, tomatoes, bell peppers and maize, now central to the cuisine but not introduced in quantity until the 18th century. Italian cuisine is noted for its regional diversity, abundance of difference in taste, and is known to be one of the most popular in the world, wielding strong influence abroad.